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Link Building Case Studies

Information Tech

We delivered 200 High PR links for a website in niche domain.

Client:
The client is from IT domain and deals in technology services.

Challenge:
The client demanded links from websites in the US domain. In addition to this, they wanted links to be sourced from website having a Page Rank of 3 or higher. The amount of efforts required to fulfill these requirements were huge and demanded in depth research and analysis.

Solution:
We carried out an in-depth analysis to study the existing statistics and plotted our future course of action. We analyzed the client's website and researched to identify thematically similar websites, as potential link partners. Personalized link request emails and communications were sent to the respective webmaster. Though it was not easy to obtain links with the given set of constraints, we offered our client a cost effective proposal. We were able to achieve our target of sourcing links from websites, with a page rank of PR3 and above. This was achieved in the stipulated time and well within the budget..

Media and Entertainment

Developed 850 links for multiple website in the same domain

Client: Our client is an internationally acclaimed performing art company, well known for its vivid theatricality and inventive choreography.

Challenge:
The client has 17 websites based on the same theme and wanted link building campaign for all of them. Identifying potential link partners was a daunting task, since the websites belonged to a niche domain. The challenge was further compounded by the fact that 50 links were to be developed concurrently for all the websites.

Solution:
We analyzed the website and searched for thematically relevant keywords. At first, only 5 of 17 websites started ranking. But after a period of concerted efforts, the other 12 sites also started ranking. We managed to obtain 90% of links from unique web pages.

Consumer and E-commerce

Achieved increase in referral traffic and high ranking.

Client:
The client deals in outdoor fencing and caters to residential as well as business property owners. They offer a wide range of cost effective fencing solutions.

Challenge:
Our initial analysis showed that the website was Search Engine compliant but had a low Page Rank (PR) and was deficient in thematic back links. Our link analysis showed that links were mainly sourced from directory submissions and non relevant website. A lot of links were duplicated and were hence discounted by Google and other Search Engines.

Solution:
We proposed a thematic link building exercise for the client's website to boost referral traffic and facilitate the crawlability of the website. We initiated the campaign by extensively researching for optimum anchor texts for developing links. A comprehensive list of potential link partners was made manually and link requests sent thereafter. As a result, we were able to source 150 thematic links from non competing websites. These links were placed on web pages cached by Search Engines and thus added credibility to the website. This also helped in the overall optimization of the website and increased traffic. The entire exercise eventually had a positive impact on organic rankings of the website.