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SEO Case Studies

Banking and Finance

7,000 unique visitors every month, up from 1695 visitors.

Client:
The client provides competitive financial products for buying commercial-use equipment and software for businesses in varied domains. They have been in the business for over 6 years, however, they had no Online presence. They initiated their Online marketing campaign by registering a website 9 months ago.

Challenge:
The objective was to promote the website against the established financial institutes, and to attract Online revenues. With the competition in finance domain growing exponentially, the task to promote a new websites becomes all the more difficult.

Solution:
We performed a comprehensive analysis of the website statistics and identified its deficiencies and latent strengths. We prepared a strategic approach for promoting the website in the US domain. A list of most sales generating keywords was prepared through an exhaustive analysis of the keyword gradient.

The site was modified significantly to show case the competencies of the client's business. This assisted us in attracting user attention. A more clear and concise layout of the website and its navigation structure was created, to succinctly present the full scope of the company. The client was encouraged to provide useful information on the website everyday, which in turn strengthened and expanded the web site's social networks.

Results:
The website started appearing in the top 100 Search Engine results within three months from the start of the campaign. Traffic started flowing in through social network resources. The website now ranks in top 10 results for all the targeted keywords and is attracting an average of 7,000 unique visitors every month.

The site has become an authoritative resource for news and updates about the financial programs and products.

Real Estate

Top 10 rankings achieved for 35 most competitive keywords.

Client:
The client is an ISO certified builder dealing in residential properties, office spaces, business centers and vacation homes. Their strengths include the use of high standard raw materials, quality construction and architectural designing besides on time completion of all projects.

Challenge:
The client wanted to use the website as a sales reservation tool to attract new bookings for properties in Bangalore. A marketing campaign was required to attract both national and international customers. The client was banking on immediate results from the campaign.

Solution:
We recommended a short term PPC campaign at the onset of the campaign to start attracting visitors from the point of inception. Our efforts started with a comprehensive research to develop a landing page for the paid campaign. The research was also targeted to identify the necessary modifications required for the inner pages of the website, intended to ensure an effective conversion rate of interested visitors.

An in depth analysis was undertaken to identify the most effective keywords for the PPC campaign. This was done in tandem with the process of identifying keywords for our SEO process. To ensure a broad based Search Engine visibility, the most important keywords and key phrases with local and regional geographical locater terms were employed.

The Paid traffic from Google was regularly monitored to measure the effectiveness of the appointed keywords, Ad texts and landing page. The analysis of user behavior towards these variables was employed as a metrics in preparing a more user friendly conversion funnel.

Result:
The short term Paid campaign for the website resulted in a profitable ROI, accounting for more than 75% of all reservation bookings. The sales conversion rate for the targeted keywords resulted in the website becoming a powerful sales generating resource for property reservation.

The natural ranking of the website are equally good for regional keyword/phrases and for the general real estate searches. The site currently enjoys first page ranking on Google for all its targeted keywords.

e-Learning

An increase in organic traffic by 20%.

Client:
The client has an E-learning website offering training courses for professionals, dealing with maximizing team potential and enhancing individual skills. The client has a comprehensive collection of notes, relevant articles, online journals, self-tests, transcripts of discussion on related issues and other resources for enhanced understanding in the field of team building.

Challenge:
There are well established firms offering stiff competition to the Client's website apart from the domain being competitive overall.

Solutions:
The website was updated and upgraded regularly, and the results were encouraging. The website navigation was made Search Engine friendly and the content was optimized for targeted keywords and phrases. Thematic link building was ensued to build authority around the website.

We also recommended the client to create a blog and assisted them in selecting the topics for discussions. This was targeted to develop more authority around the website, and provide back links to the website. This also influenced the customer base and expanded the sphere of influence on users. This was also targeted to counteract the strengths of competitor's websites and aimed at a perceived gap in their keyword coverage.

Results:
The results of our sustained and focused efforts started showing in a few months, from the inception of the campaign. Following are the major achievements as compared to the website performance before the campaign was implemented.

• An increase in referral traffic by 10%.
• An increase in Google traffic by 30% which lead to a decrease in investment on paid campaign by 38.18%.
• A total increase in traffic resources to160 as compared to 86 at the beginning.
• An average decrease in bounce rate by 10%.

Online tracking statistics also indicated that a visit lasted for more than 3 minutes, a significant milestone.